AI

OpenAI Brings Apps Inside ChatGPT

OpenAI introduced apps in ChatGPT and a preview Apps SDK at DevDay, turning ChatGPT into a distribution surface for third-party services.

Cedar S. Insights Editorial Desk

6 October 20254 min read

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OpenAI introduced apps in ChatGPT and a new Apps SDK, letting users interact with services such as booking, design, learning and commerce tools inside ChatGPT.

The strategic move was distribution. Instead of sending users out to separate websites, ChatGPT could become the interface where outside services are discovered and used.

For developers, the update created a new platform question: how to build useful app experiences inside an AI conversation while managing data sharing, payments, safety and brand control.

Why It Matters

AI platforms are becoming application platforms, not just model endpoints.

What to Watch

Watch adoption by enterprise SaaS vendors, safety review requirements and whether app discovery changes customer acquisition.

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Corrections: If a material factual error is identified, Cedar S. Insights will update the relevant article and preserve the distinction between the corrected statement and supporting evidence.

Topics

OpenAIApps SDKChatGPTAI Platforms